2021 was marked by business growth and digital transformation.

Becoming part of BME Growth and acquiring Apache, CHINA, and BESO
have enabled us to boost our capabilities, competitiveness, and creativity.

These results are possible thanks to:

Talent Our employee talent
Effort Our team’s hard work
Trust The trust of our clients
A fast-growing sector (digitalization + exponential technologies)
Supporting ourselves with technology
Basing our work on organic growth and M&A, where we have extensive experience
Bringing in Talent that complements our technological and creative capabilities

Digital Marketing.
Spain

Creativity.
Spain

Creativity and Data.
Mexico

We transformed our service offering by launching our Deep Digital Business unit, created to help companies in their digital evolutions by using exponential technologies to transform their business model.

Creative Studio produced the Family First Brand Film Documentary and all associated audiovisual content (more than 80 video pieces in total) for EY during the lockdown. Read more

We supported Dove in the launch of its new global campaign (part of its Self-esteem Project) in Portugal via strong and effective communications with a focused scope, ultimately generating a positive impact across various media and digital channels. Read more

Based on a Brand Entertainment creative concept produced by LLYC and produced by Jungle, we proposed bringing together Pescanova ambassadors Lourenço Ortigão and Chef Kiko for the first live cooking show on Instagram. Read more

During such an unprecedented crisis as the pandemic, Digicel found LLYC to be the ideal partner for developing its creative concept and highlighting its biosafety equipment deliveries to medical staff at the main hospitals across Panama. Read more

Using a brand entertainment solution, we created a campaign to help Dr. Bayard reach a younger target audience while maintaining their relationship with their existing loyal audience: Grandparents. The outstanding results included extensive engagement with the campaign on social media and in conventional media, as well as a two-fold sales increase on the company’s e-commerce channel. Read more

We developed a communication narrative for L’Oréal’s new brand ambassador, Maria Cerqueira Gomes, by combining Brand Entertainment and Brand PR solutions. This initiative reached more than 1.5 million people through both on- and offline channels. Read more

A complete success that has become a benchmark case study: The first listed communications consulting firm in Spain. Read more

FOCUSING ON THREE LINES OF ACTION

Responsible Procurement
Circular Economy
Sustainable Offices

GOVERNANCE

General Shareholders’ Meeting Free-access broadcast

Board of Directors Majority women, with three independent members

Audit and Control Committee Made up of independent directors

Remunerations and
Appointments Committee Made up of independent directors

Regulations Articles of Association, General Meeting Regulations and Board of Directors Regulations

Code of Ethics and
Ethics Committee Ensuring compliance

Policy on the Fight
against Corruption With a Committee to ensure compliance.

CAUSES AND GROUPS SUPPORTED

Education
Nutrition
Poverty
People at risk of social exclusion

YOUNG PEOPLE

WOMEN

ICONIC PROJECTS

Future Voices

A training project for young people with limited resources in every country where we do business, seeking to help them develop communication skills and tackle their professional futures with confidence.
Read more

#LLYCsemueve

For the second consecutive year, this global initiative worked to raise awareness of the importance of living an active and healthy life.
Read more

CAPTA

Developed in partnership with the Calicanto Foundation, this project continued providing vulnerable women with the tools and skills they need to undertake entrepreneurial projects for its second consecutive year.
Read more

#LLYCxlaEducación

Now in its second year, this global initiative aimed at raising awareness of the importance of education and culture on International Day of Education.
Read more

Storytelling for social Impact

A project that has been carried out in partnership with IE University for the fourth year in a row via its Visual and Digital Media Master’s Degree. Volunteers from the LLYC Foundation provide training to students, helping them design real campaigns for entities with limited resources.
Read more

966

Professionals

61% Women

39% Men

330

New hires

37

Executives

Executive Level

53% Women

57% Men

110

Promotions

70% Women

44 Europe

44 America

22 Deep Digital Business

5 New partners

Marta Guisasola

Jorge López Zafra

Carlos Llanos

Gonzalo Carranza

Gina Rosell

Marta Guisasola

Jorge López Zafra

Carlos Llanos

Gonzalo Carranza

Gina Rosell

THE BEST PLACE TO WORK

SCOPEN Best agency to work for in 2021

Great Place to Work México 2021
Best Company to Work for in Challenging Times
Second “Best Company to Work For”


Great Place to Work Institute
Best Agency to Work For in Mexico

COMMITMENT TO DIVERSITY

We joined BlackID and INCLUI CIEE in Brazil,
We continued our partnerships with Pride Connection
in countries such as Colombia, Peru and Mexico,
Best Places to Work LGBTI 2021 – HRC Equidad MX,
and REDI.

45

LLYC IDEAS

29

29 LLYC Reports

360.000+

Views on our Website

400+

Media Impacts via IDEAS

LLYC IDEAS

EXPLORE. INSPIRE.

TREND
REPORTS

CONSUMER
TRENDS 2021

Read

TALENT
TRENDS 2021

Read

HEALTHCARE
TRENDS 2021

Read

LLYC
REPORTS

WHAT LIES
BEYOND
COVID-19

Read

ONLINE REVIEWS,
THE LEVER
FOR SALES
IN POST-COVID
SALES

Read

TRANSFORMATIONAL
CREATIVITY FOR
BUSINESSES

Read

DEEP DIGITAL
JOURNEY

Read

GROWING
ELECTRICITY
PRICES

Read

U.S. HISPANICS

Read

MULTILATINAS,
IN THE NEW
NORMAL

Read

4 PODCAST SERIES

Foco
América [FOCUS ON AMERICA]

Latin American and global current affairs from a constructive perspective. Read more

Esto es lo
que AI [THIS IS AI]

Analysis of the impact of AI and exponential technologies in our world, particularly in the areas of communications, marketing, and public affairs. Read more

Charlas que inspiran [TALKS THAT INSPIRE]

Hearing people from different industries share inspiring stories that transcend our day-to-day. Read more

El New Normal en Perú [THE NEW NORMAL IN PERU]

A series of interviews with various professionals on how they have approached the new normal in their sector. Read more

BLOGS

NXT in MKT

A content platform covering the main marketing trends from the point of view of sector professionals. Read more

MARCAS CONECTADAS [CONNECTED BRANDS]

Exploring the world of design, strategy, branding, and audiovisual content. Read more

DESCUBRE SOSTENIBILIDAD [DISCOVER SUSTAINABILITY]

A global platform that brings leading sustainability and ESG professionals together to discuss trends and developments in environmental, social, and governance issues. Read more

NXT in MKT

A content platform covering the main marketing trends from the point of view of sector professionals. Read more

MARCAS CONECTADAS [CONNECTED BRANDS]

Exploring the world of design, strategy, branding, and audiovisual content. Read more

DESCUBRE SOSTENIBILIDAD [DISCOVER SUSTAINABILITY]

A global platform that brings leading sustainability and ESG professionals together to discuss trends and developments in environmental, social, and governance issues. Read more

A RECORD YEAR FOR LLYC

128 awards

and national and international recognitions

“Communications Consulting Firm of the Year in Southern Europe” The Sabre Awards EMEA

“Best Agency: Europe (outside UK)” PRWeek Global Awards 2021

“Public Relations Agency of the Year in Mexico, the Caribbean & Central and South America” “Creative Department of the Year” International Business Awards 2021

Leading Communication Consulting Firm in Spain in Mergers and Acquisitions (M&A)Mergermarket